On November 12th, Xiaomi announced today that the double eleventh full-day record. Xiaomi’s new retail omni-channel payment amount exceeded 5.2 billion; Xiaomi TV sales exceeded 700,000 units, sales amount exceeded 1.5 billion; IoT equipment sales 2.23 million.
This year, for the first time, Xiaomi opened the new retail double 11 of the full-category omni-channel full scene. The total number of participants in the platform reached 44.19 million, including 35.5 million online participants and 8.69 million offline passengers.
In the case of online and offline, the offline stores in the county and township markets have been shared with the online shopping malls. At the same time, some of the offline Xiaomi authorized experience stores (non-shopping stores) have closed for 24 hours. At 0:00:19 on the 11th, the first transaction was completed at the Qinghai Golmud millet authorized store at 2980 meters above sea level.
In terms of mobile phones, Xiaomi said that Xiaomi MIX3, Xiaomi 8 and Xiaomi 8 Youth Edition won the championship from the high-end flagship to the mid-end, mobile phone 3 mainstream price segment. Xiaomi MIX 3 won the sales champion of Tmall 3000-4000 yuan price segment. Xiaomi 8 won the sales champion of Tmall, Jingdong and Suning in the price range of 2000-3000 yuan. Xiaomi 8 Youth Edition won 1000-2000 yuan in Tmall and Suning. The price segment sales champion.
In terms of TV, the sales of Xiaomi TV exceeded 700,000 units, and the sales amount exceeded 1.5 billion. In the three platforms of Tmall, Jingdong and Suning, Xiaomi TV has won the sales and sales double champion of TV category, and the top 9 single products have won 42 championships.
In terms of IoT, IoT equipment sold 2.23 million pieces. In the three platforms of Tmall, Jingdong and Suning, Xiaomi IoT intelligent hardware and consumer goods won 72 categories and single product champions.