On November 12th, Wal-Mart and Sam’s Club announced the double 11 report.
Data show that Wal-Mart Jingdong official flagship store transaction volume increased by nearly 100%. Opening an hour, the transaction amount was four times that of last year. As of 13:00 on the 11th, the turnover has exceeded the whole of last year.
It is worth noting that the post-90s group has become the main new customer group and loves to buy snacks. In addition, after 80, I love to buy maternal and child diapers, and after 70, I prefer to buy grain and oil seasonings.
The three cities with the highest consumption are Guangdong, Beijing and Jiangsu.
On the other hand, as a high-end membership store owned by Wal-Mart, Sam’s double 11 E-Commerce GMV reached 3 times last year. Among them, E-Commerce sales accounted for nearly 25%. Sam Gyeongdong’s flagship store has a fresh GMV of 7 times last year, and online channel mother-to-child GMV accounts for 40%.