IDC released the global smartphone report for the third quarter of 2018. According to the data, global smartphone shipments in the third quarter of 2018 were 355.2 million units, down 6% year-on-year, and the fourth consecutive quarter saw a year-on-year decline.
In terms of market share of global mobile phone manufacturers, the top 5 mobile phone brands account for 2/3 of the global market share. Among them, Samsung is firmly in the first place with a market share of 20.3%, with Huawei (14.6%) and Apple (13.2%) ranking second and third. Millet (9.7%) and OPPO (8.4%) also squeezed into the top 5.
With the promotion of the popularity of smart phones, the overall shipment situation has dropped significantly, and the head manufacturers have also had an impact on the two days. In 2018, Q3 Samsung mobile phone shipments reached 72.2 million units, down 13.4% year-on-year.
Huawei and Xiaomi have risen against the trend. In 2018, Q3 shipments reached 52 million and 34.3 million, respectively, up 30% and 20% respectively.
Apple is relatively stable, with 46.9 million Q3 shipments in 2018, a slight increase of 0.5% year-on-year.