On November 10th, Mushroom Street recently submitted an IPO (IPO) listing application file to the US Securities and Exchange Commission (SEC). The document shows that Mushroom Street plans to be listed on the New York Stock Exchange under the ticker symbol “MOGU” and plans to raise up to $200 million.
Mushroom Street said in the IPO prospectus that the company is the leading online fashion and lifestyle destination in the Chinese market, with a large number of live video broadcasts on the company’s platform. According to the prospectus, in the one year ended March 31, 2018, the total GMV (total merchandise) of Mushroom Street was RMB14.7 billion, and RMB118 in the year ended March 31, 2017. Compared with the growth of 24.6%, the total GMV of Mushroom Street was RMB 7.9 billion for the six months ended September 30, 2018, and RMB for the six months ended September 30, 2017. 6.3 billion yuan compared with an increase of 25.4%.
In the one year ended March 31, 2017 and March 31, 2018, the total revenue of Mushroom Street was RMB 1.109 billion and RMB 973.2 million (US$141.7 million); as of 2017 In the six months ended September 30 and September 30, 2018, Mushroom Street’s total revenue was RMB 48.04 million and RMB 489.5 million (US$71.3 million).
According to public information, in 2011, the United Group flagship application mushroom street line, in 2013 to build an online trading system, in June 2016 and the completion of the completion of the strategic integration, the establishment of the beautiful United Group. The Group’s business covers three major segments: fashion content, fashion E-Commerce and fashion technology. The group includes: Mushroom Street, Beauty, uni and other products and services.