Mother and baby e-commerce baby tree or today’s hearing share the second child era dividend

From June 28th, the application for listing in Hong Kong was submitted. By October 24, nearly 4 months have passed, and the baby tree has finally ushered in new news: Today (October 25), if it goes smoothly, the mother and baby market is vertical. The E-Commerce first baby tree hearing through the Hong Kong stock market will become a high probability event.

In response, the responsible person of the baby tree said in response to the “Securities Daily” reporter, “The company is currently in a silent period, and the news about the IPO is inconvenient to respond.”

When is the baby tree heard, when it is listed, and how much it is valued, it has been reported that Baby Tree plans to raise funds from 800 million US dollars to 1 billion US dollars through the Hong Kong initial public offering (IPO) in October. Valued from $3 billion to $5 billion. It is expected to go through the Hong Kong Stock Exchange listing hearing at the end of September. However, this time is now postponed to October 25.

According to public information, Baby Tree submitted a prospectus to the Hong Kong Stock Exchange at the end of June this year. The joint sponsors are Morgan Stanley, Haitong Securities, China Merchants Securities International, the chief financial adviser is UBS, and the joint financial advisor is Fosun Hengli. In the month before the submission of the prospectus, Baby Tree also ushered in a heavyweight investor. Alibaba officially invested in the baby tree in May this year (investment amount of US$214 million). After the investment, the baby tree was valued at 14 billion yuan. In RMB, Alibaba has also become a strategic partner for businesses such as baby tree E-Commerce.

At present, the main shareholders of Baby Tree are Fosun, Good Future, and Ali. The first major shareholder is the founder Wang Huainan family, holding 20.09%; the second largest shareholder is Fosun, holding 24.84%; the third largest shareholder is good future, holding 10.18%; the fourth largest shareholder is Ali, holding 9.9% of the shares; Jumei Premium held 3.33%.

The baby tree prospectus shows that from 2015 to 2017, the company’s operating income was 200 million yuan, 509 million yuan and 729 million yuan; gross profit margin was 54.6%, 53.1% and 63.2%.

Among the profit sources of the baby tree, advertising and E-Commerce business contributed the vast majority. According to the prospectus, the baby tree advertising business income was 372 million yuan, accounting for 51%; the E-Commerce business income was 332 million yuan, accounting for 45.6%.

This can also be seen in the business logic of the baby tree, which is to use the community as a traffic portal, relying on advertising and E-Commerce to realize profitability. In addition, through investment and mergers and acquisitions, seek upstream and downstream business opportunities in the industry chain and contribute profits to the company. .

In 2007, the founder of the company, Wang Huainan, resigned from the executive position of Google China and co-founded the baby tree with Shao Yibo. After that, the baby tree community was launched. In May 2012, the baby tree was raised and the APP was launched. In June 2015, the E-Commerce platform was beautiful. online.

According to iResearch data, from 2013 to 2017, the domestic maternal and child E-Commerce market has increased from 50.2 billion yuan to 325.1 billion yuan, with a compound annual growth rate of 59.5%. By 2022, the maternal and child market will reach 1,189.5 billion yuan.