On November 12th, the new E-Commerce platform has put together more and more announcements on the latest data.
As of 9:25 am on the 11th, the platform GMV surpassed last year. During the double eleventh period, the total number of orders for platform logistics increased by more than 300% year-on-year, and the orders for agricultural products exceeded 40 million units, of which 12 million were issued by the national poverty-stricken counties in the country through “direct delivery”, totaling more than 100 million. Jin, more than 409% year-on-year.
The data shows that apparel, daily, and 3C are the most popular products. During the period of the promotion, more than 100 million women’s clothing sales, more than 43 million men’s clothing. In the daily chemical products, the paper towel is riding a dust, and the total sales volume is 270 million bags.
Although the latest iPhone of the high-priced unit price has exceeded 200,000 units during the double eleven period, the transaction volume is close to 1.5 billion yuan. However, in the multi-platform platform, the more typical shopping scene is the combination of “cheap and good goods”. Buy “explosive power.” A cost-effective single product, over 10,000 people at the same time, the big “encirclement” has become a common shopping scene during the double eleven.
In addition to the above-mentioned hot-selling industrial consumer goods, agricultural products have become the biggest highlight during the period of this promotion.
On November 11th, the CCTV Financial Channel broadcasted an exclusive interview with the founder and CEO of the company. Among them, the most wanted thing to do is to further open up the link of agricultural goods and explore a new way for the whole industry. .
Huang Wei believes that the “spelling” model is more suitable for the “multi-to-many” approach of Chinese agricultural products, and can promote the changes in the back-end supply chain based on the collection of front-end needs. In the field of agricultural products, due to the large compression of the intermediate circulation costs, the price-performance ratio of agricultural products with “direct production” is far more than expected by urban consumers.
On November 8, 300 tons of walnuts for sale were sold in the Ministry of Commerce, the State Council Poverty Alleviation Office, and the large-scale poverty alleviation public welfare campaign in Dali Prefecture, Yunnan Province, led by CCTV Finance.
It is understood that this year, many activities have been carried out to “go up the mountain to the countryside” activities, targeting 679 national poverty-stricken counties across the country, the platform through the “in-depth, accurate subsidy” way, the special agricultural products of various producing areas pushed to the north, Guangzhou, Shenzhen, etc. First- and second-tier city markets.
According to CCTV’s “Double Eleven” special program report: Previously, because the mountains were more water and the traffic was not smooth, the navel oranges in Zigui County of Hubei Province were often slow-moving, and the lowest purchase price was less than 3 gross/kg. Nowadays, with the arrival of many teams, the purchase price of Zigui’s high-quality navel orange “September Red” has stabilized at 3 yuan/kg. It is understood that by the end of this year, Zigui County will achieve comprehensive poverty alleviation.
More data show: As of 9:00 pm on the 11th, in the platform “National poverty-stricken county agricultural goods list”, Zigui navel orange ranked eighth. In addition, dried fish and dried sauce in Pingjiang County, Hunan Province, sweet potato fans in Lucheng County, Henan Province, Xiaohuang ginger and potatoes in Honghe County, Yunnan Province, apples in Yanyuan County, Liangshan Yi Autonomous Prefecture, Sichuan Province, Ganzhou City, Jiangxi Province The Gannan oranges in eight poverty-stricken counties, and the garlic products in Ningling County, Henan Province, are among the top ten.
During the entire “Double Eleven” period, the orders for more than one platform of agricultural products exceeded 40 million, of which 12 million were issued by the national poverty-stricken counties in the country through “direct production”, with a total amount of 100 million jin, which was a year-on-year increase. 409%.
It is understood that the “double eleven” big promotion will continue until November 16, the platform will continue to provide large-scale subsidies for agricultural products, 3C, home appliances, apparel, and daily chemicals in the next few days. In an interview with CCTV, Huang Wei said that in addition to making consumers happy and reassured, the platform itself is more willing to take “Double Eleven” as an opportunity to comprehensively upgrade and test platform quality services and system capabilities.