On October 25th, L’Oreal recently announced that it will introduce the Bronze brand skin care products into China in 2019.
It is understood that L’Oréal acquired the Balang Shengquan and the Langlang brand skin care products in 2016, and its announcement that the brand will be introduced to China in 2019 will mean that China will become the brand. The first international market.
The industry believes that L’Oréal’s move is to value the potential of the Chinese cosmeceutical market. According to the Prospective Industry Research Institute, the size of China’s cosmeceutical market reached RMB 62.5 billion in 2017, with an annual growth rate of around 20%. However, China’s current sales of cosmeceutical products currently account for only 20% of the domestic cosmetics market.