Leverage low-cost strategy to obtain users Netease strictly selects online business

On October 24th, NetEase’s carefully selected App quietly went online to fight the group business “rigorously choose to fight together”, the main fight group play, hope to get users through the low-cost strategy of the group.

At present, there are about 20 products that are “rigorously selected together”, and 5 of them are priced at 1 yuan, but only new users can purchase them. The product categories include household items, kitchen and toilet products, baked goods, milk drinks, etc., covering different ages such as infants and adults.

In this regard, NetEase’s strict selection said that the group business will be in 2017, Netease strictly selects a variety of operating methods such as limited time purchase, crowdfunding, etc., the group is one of the ways to play.