In 2018, Tmall double 11 full-day trading volume of 213.5 billion!

2018 Tmall double 11 trading 213.5 billion all day!

As of 24:00 00 on the 11th, the 2018 Tianma Double 11 Global Carnival transaction volume exceeded 213.5 billion!

In 2017, Tmall double 11 trading volume was 168.2 billion yuan, and this year’s double 11 reached this result, only took 15 hours, 49 minutes and 39 seconds.

Let’s look at a few sets of data first:

After only 21 seconds, the Tmall double 11 transaction volume broke through 1 billion in 2018, 7 seconds faster than last year.

2 minutes and 05 seconds, breaking 10 billion. It was nearly 1 minute shorter than last year and nearly 5 minutes shorter than 2016.

4 minutes and 20 seconds, breaking 19.1 billion, surpassing the 2012 double 11 all-day trading volume, nearly one and a half minutes shorter than last year.

12 minutes and 14 seconds, in 2018, Tmall double 11 transactions broke 36.2 billion. Has exceeded the double 11 full day turnover in 2013!

35 minutes and 17 seconds, in 2018, the Tmall double 11 transaction volume broke 57.1 billion. It is nearly twice as fast as 2017, and at the same time, it is the double 11 full-day turnover in 2014!

1 hour, 16 minutes and 37 seconds, in 2018, the Tmall double 11 transaction volume broke 91.2 billion. Pre-sale payment began to force, super 2015 double 11 full-day turnover!

8 hours, 8 minutes and 52 seconds, in 2018, the Tmall double 11 transaction amount broke 120.7 billion. Super 2016 double 11 all-day trading volume!

15 hours, 49 minutes and 39 seconds, in 2018, Tmall double 11 transactions broke 168.2 billion. Super 2017 double 11 all-day trading volume!

22 hours, 28 minutes and 37 seconds, in 2018, Tmall double 11 transactions broke 200 billion.

23 hours, 13 minutes and 24 seconds, in 2018, the Tmall double 11 transaction amount broke 205.5 billion.

23 hours, 45 minutes and 12 seconds, in 2018, the Tmall double 11 transaction amount broke through 210 billion.

24 hours, 00 minutes and 00 seconds, 2018 Tmall double 11 transaction amount of 213.5 billion!

In fact, in 2018, the transaction volume of Tmall Double 11 rose rapidly at 0:00 on the same day. The transaction volume of 2 minutes and 05 seconds exceeded 10 billion yuan. The turnover of 26 minutes and 20 seconds of 2018 Tmall Double 11 Global Carnival exceeded 50 billion yuan. 1 hour, 16 minutes and 37 seconds, the turnover of the 2018 Tianzhu Double 11 Global Carnival exceeded 91.2 billion yuan, which exceeded the 2015 Tmall Double 11 full-day turnover.

This year is the 10th year of the “Double 11” organized by Chinese E-Commerce giant Alibaba. After 10 years of development, Tmall “Double 11” has become the global E-Commerce shopping festival. According to data from Ali, this year’s “Double 11” will have more than 19,000 overseas brands from 75 countries and regions participating in the China E-Commerce Shopping Festival.

At the same time, the trend of Tmall “Double 11” going offline from the line is more obvious. Ali has previously revealed that this year Tmall “Double 11” brought together 180,000 global brands, hundreds of thousands of new products and 200,000 Tmall “new retail” smart stores. During the 2018 Tmall “Double 11” period, China will launch a preferential shopping campaign under the online integration line in the core business districts of hundreds of cities including Beijing, Guangzhou and Shenzhen.

In addition, according to Alipay‘s data, this year’s Tmall Double 11, the proportion of payment through biological information is as high as 60.3%, creating a new record, equivalent to 6 out of every 10 payments is done through fingerprints, faces, etc. It marks that the password is withdrawing from the historical stage, and the era of biological payment in China has arrived.

In the finale of the Tmall Double 11 carnival party, Ma Yun said in the VCR of the scene, “I hope that in the double 11, everyone buys more than just goods, but surprises; not only is it cheap, but it is not only cheap, but Innovation; waiting for more than just parcels, is more happy. Double 11 is not a promotion, but a cultural exchange, happy sharing, is a Chinese-created, worldwide-recognized festival.” It turns out that the horse The teacher’s expectations this year have been fully realized.

With the 2018 Tmall double 11 classification list:

2018 Tmall double 11 provinces to buy rankings (24 o’clock broadcast)
1 Guangdong; 2 Zhejiang; 3 Jiangsu; 4 Shanghai; 5 Beijing; 6 Shandong; 7 Sichuan; 8 Henan; 9 Hubei;

2018 Tmall double 11 city transaction top (24 o’clock broadcast)

1 Shanghai; 2 Beijing; 3 Hangzhou; 4 Guangzhou; 5 Shenzhen; 6 Chengdu; 7 Chongqing; 8 Wuhan; 9 Suzhou;

Attached to the record of double 11 full-day trading volume over the calendar year:

According to the “Electronic Business Daily” reporters, in 2009 Alibaba held the first double 11 carnival shopping festival, the sales of that year was 52 million, a total of 27 brands participated in the event. In 2010, the total transaction volume of Double 11 soared to 936 million; in 2011, the total transaction volume of Double 11 reached 3.36 billion.

In 2012, Taobao Mall officially changed its name to Tmall, and “Double 11” also had a formal name – “Double 11 Shopping Carnival”. This year, the total online transaction volume of Tmall Double 11 reached 19.1 billion. It is also from this year that the double 11 boom began to cover from the line to the offline.

In 2013, Tmall double 11 transactions totaled 36.2 billion yuan. In 2014, globalization became a prominent symbol of the Double 11, with 74 seconds trading volume exceeding 100 million, 7 hours and 17 minutes breaking through 20 billion, and trading volume of 57.1 billion yuan throughout the day; most notably, this year In September, Alibaba officially listed on the New York Stock Exchange.

In 2015, the double 11 headquarters moved to Beijing to build the first double 11 party in the Water Cube. In this year, the final transaction volume of the double 11 reached 91.217 billion yuan, and the mobile terminal accounted for 68.67%. In 2016, Tmall double 11 went south to Shenzhen and held a large carnival party at the Universiade Center Gymnasium. In this year, the transaction amount of double 11 all-day reached 120.7 billion yuan.

In 2017, Tmall double 11 transactions totaled 168.2 billion. As of 24:00 on November 11, the Tmall Double 11 Global Carnival has an all-day logistics order of 812 million. The most distinctive feature is that Alibaba has launched a plan of “China’s top 100 domestic brands to go out to sea”, turning Tmall Double 11 into a global event.

For the specific data of each time period of the double 11 transaction amount, please move to:

E-Commerce newspaper “2018 Tmall double 11 transaction record breaking time summary” http://www.dsb.cn/69248.html