“Double 11” vigilant online shop “fictional original price” Shunde this Tmall flagship store was fined

“Double 11” is coming, all kinds of promotions are dazzling, consumers can shine their eyes. Recently, the price department of Shunde District announced a decision on administrative punishment. The Tmall flagship store operated by a company in the district was warned by the bureau because it did not accurately mark the original price during the promotion period. A fine of 5,000 yuan.

According to the report of the masses, the Shunde District Development Planning and Statistics Bureau, according to law, from May 25, 2016 to September 10, 2018, the Tsaowan Electric Appliance Flagship Store operated by Shunde Qiange Trading Co., Ltd. in 2015 The price action from July to July 2016 was thoroughly reviewed.

It was verified that during the period of May 2016, the above-mentioned stores operated by the company were selling the price of an induction cooker. The main icon of the product showed the price information such as “original price 328” and “special price 78”. During the above period, the “original price 328” of the store on the product page has the relevant manufacturer’s suggested retail price basis, but it is not the lowest transaction price of the transaction record within the seven days before the promotion period of the store or the last transaction price before the promotion period.

Shunde District Development Planning and Statistics Bureau said that the situation has evidence of transcripts, product sales page screenshots, sales records, order screenshots and other evidence materials, the company has been recognized and signed.

The Shunde District Development Planning and Statistics Bureau pointed out that the above price behavior belongs to the “fictional original price” behavior as stipulated in the first paragraph of Article 7 of the Regulations on Prohibiting Price Fraud, which violates Article 14 of the Price Law of the People’s Republic of China. The provisions of the item constitute an act of unfair price.

In view of the company’s ability to actively cooperate with the investigation, provide information, and is a first-time offender, and at the same time, the company promptly conduct self-inspection and rectification, and proactively issued a notice to accept consumer returns refund to mitigate the harmful consequences and properly resolve the price dispute.

In addition, the store’s promotional activities did not cause consumers to pay more, and the original price of the mark has a certain basis, and the illegal behavior and consequences are relatively light. The Shunde District Development Planning and Statistics Bureau mitigated the company. In accordance with relevant regulations, the company was eventually given a warning and was fined 5,000 yuan.