Double 11% commercial Olympics Jingdong Suning and other active “purchase tickets”

On November 11th, as of 16:3 pm and 44 seconds today, the turnover of 2018 Tianma Double 11 exceeded 170 billion. The turnover on the Tmall platform has already exceeded the double 11 all-day last year. In this regard, Cao Lei, director of the E-Commerce Research Center, predicts that the Tmall Double Eleven is expected to exceed 200 billion for the first time this year.

In Cao Lei’s view, other industry-wide E-Commerce platforms, including Jingdong and Suning, will be more than 300 billion yuan during the double eleventh period. The annual growth of the double eleven exponential level continues to verify the fact that this year’s peak will be the normal next year. According to the incomplete statistics of the E-Commerce Research Center, in addition to Tmall, Jingdong and other head E-Commerce platforms actively participate in the battle of 11, many second-line platforms such as Gome, Amazon China and even social E-Commerce and many more, the gathering also responded A total of promotion ceremony.

According to Jingdong’s double 11 global good festival report released at noon today, as of 14:00 on the 11th, the cumulative order amount of the platform reached 135.4 billion yuan. Among them, health, intelligence and new exotic products are especially sought after by young people. In the first 2 hours, the sales of drones and noise-cancelling headphones have reached 4 times of the same period of last year; the sales of pet smart goods brand Xiaopei was last year. Six times the same period.

It is worth mentioning that with the continual enthusiasm of the new retail concept, the emerging business based on technology output constitutes the third growth curve of JD. On the eve of the Double 11th, as a brand new species of Jingdong’s “Unbounded Retail” concept, the flagship store of Qumei Jingdong’s North Fifth Ring Road was officially opened. In addition to Qumei, Jingdong also launched online and offline integration with Red Bean, Seven Wolves, Yueshe, and Tujia.

Among them, tens of thousands of stores participated in the transformation of Jingdong‘s “digital store”, which enabled the store’s goods, logistics, users, etc. to be digitalized, and also created basic conditions for opening up people, goods and fields. In close cooperation with the offline stores of major brands, in this year’s Double 11, and Tencent will jointly launch more than 100,000 stores across the country to launch “step-by-step redemption” activities, and vigorously guide the stores. The flow has to “kill” a bloody road in the double 11 initiated by Tmall.

Seeing Jingdong so active, Suning Tesco, one of the head platforms, will naturally not miss this event. As early as November 1, Suning opened the double 11 purchase in advance, and as of 11:23 on November 1, Suning Tesco’s omni-channel GMV surpassed the first day of 2017, with a year-on-year increase of 231%.

In addition, Suning Big Data shows that the top TOP5 cities with the highest sales are: Shanghai, Beijing, Guangzhou, Nanjing, and Suzhou. Among them, orders for more than 84% of maternal and child categories come in third- and fourth-tier cities, and small towns love them. Mothers only choose the best for their babies. The most popular TOP3 products are Red Rice S2 mobile phone, Xiaomi TV, Zhanhui boutique honey pomelo. Millet products monopolize two yuan, it is worthy of the national brand.

It is worth mentioning that, 12 hours before the first eleven days, Suning’s home appliance sales growth is still strong, the order volume increased by 62%, and the home appliance first home status remains. According to the double 11 real-time battle report data released by Suning Tesco, its turnover exceeded 100 million in 4 seconds, 1 billion in 50 seconds, and sales of 1 hour increased by 153%.

In terms of express delivery, Suning announced this year that the self-operated goods are free of charge. Affected by multiple measures such as free shipping and shopping subsidies, orders for self-operated commodities under Suning Tesco under 86 yuan increased by 6 times year-on-year from 1 am to 1 am on November 1st. According to Suning, on the 11th, 0:9:48, the first 11 singles were delivered.

At noon today, the E-Commerce platform Vipshop also released a double 11 first-day half-time report: the 12-hour order volume exceeded 8 million, and the sales contribution rate after 90% accounted for nearly 30%. For 12 hours, Vipshop’s mobile sales accounted for over 97%, PCs accounted for less than 3%, and sales after 90% accounted for nearly 30%. The favorite categories are masks, skin care kits and women. Boots.

It is not difficult to find that all major platforms have continuously released more preferential offers during the Double 11 period to attract consumers, and the shopping carnival created by Tmall has already surpassed the original meaning. As Cao Lei said, “Double 11 is already a grand festival for merchants and consumers all over China and the whole world. It is also a great tour of global business power and has become an Olympic in the commercial field.”