On November 12th, Tmall Double 11 announced the relevant data: On the day of Double 11, a total of 237 brands exceeded 100 million yuan, ranking among the “100 million clubs”. Among them, 8 brands broke through 1 billion yuan, namely Apple, Xiaomi, Huawei, Midea, Haier, Nike, Adidas and Uniqlo.
According to Tmall data, the opening price of Nike, GXG, Apple and Xiaomi exceeded 100 million yuan. Among them, Apple and Nike 2 brands have exceeded 1 billion yuan by 12 noon; by the end of the day, the turnover of other six brands such as Adidas, Uniqlo, Xiaomi, Huawei, Midea and Haier has also exceeded 1 billion yuan. One billion yuan club.”
It is also worth noting that Apple’s two single items have exceeded 1 billion yuan, which is the latest iPhone XS Max released this year and the iPhone X released last year.
The brand of the billion club has a wide range of brands. According to Tmall statistics, brands that have sold more than 100 million yuan a day cover clothing, beauty, jewelry, mobile phones, home appliances, home improvement, maternal and child, personal care, household cleaning, automobiles and food, covering a wide range of industries. Every aspect of it.
Zhang Yong, CEO of Alibaba Group, believes that the new heights of the business world and consumer life experience will become commonplace in the future. The record itself is not important. What matters is the future picture behind the record. Alibaba’s commercial operating system creates a better experience for consumers, allowing brands and companies to see the tremendous energy of China’s new business.