On November 10, Amazon said in a statement that two technology giants Amazon and Apple reached a new agreement, and consumers will soon see a series of Apple’s latest products on Amazon.com. The new agreement will take effect in the United States, France, Germany, Italy, Spain, Japan and India in the coming weeks.
The agreement means Apple’s latest products such as iPhone XR, XS and XS Max will be sold on Amazon.
There is a tentative history of trading between Amazon and Apple, and they are careful to avoid giving them unnecessary advantages. Until last year, the two companies have been deadlocked on the issue of Apple TV. Apple wants Amazon to sell the product on its website. In turn, Amazon also hopes that Apple will add the Amazon Prime video app to the device. Amazon stopped selling Apple TV in 2015, and CEO Jeff Bezos later explained that this was to avoid confusion for consumers because they would think Amazon’s streaming service would be their Amazon. Standard configuration of purchased equipment.
Now you can find Apple TV on Amazon and the Amazon Prime video app on Apple TV.
At present, many Apple products can only be purchased on Amazon through third-party distributors, and the prices and conditions vary widely. The new agreement will limit Apple’s distributors and authorized distributors of Beats products. Independent sellers of Apple products will be removed after January 4, 2019, but they can apply for authorization through Apple.
However, on Amazon, consumers still can’t find Apple’s smart speaker HomePod, which competes directly with Amazon’s Echo product line. Amazon also does not sell Google’s home speakers, and has a history of blocking potentially competitive Google products from its website.
In a statement, a spokesperson for Amazon said that the company “has been trying to improve the customer experience, one way is to increase the choice of products we know customers want. We look forward to expanding Apple and Beats globally. Product category.”
Apple did not immediately respond to requests for comment.