Amore Pacific opens self-help mode Digital transformation is the key

On November 7th, Amore Pacific Group began to take a series of measures to help itself in response to the decline, on the one hand, personnel adjustment, on the other hand, it also tried to carry out digital transformation.

According to Agilent Pacific’s third-quarter results report, in the third quarter, the group’s sales increased by 3.1% year-on-year to 1,462.6 billion won (about 8.933 billion yuan); operating profit fell 36%, only 84.7 billion won ( Approximately RMB 517 million).

The Amore Pacific Group has taken a series of measures to save itself. On the one hand, it announced the resolution of the personnel organization restructuring, and the adjustment involved hundreds of group employees. The duty-free shop channels were previously managed by various overseas market legal persons, and were managed by Korean local groups and established corresponding management departments.

On the other hand, the group has a digital and global intent. A dedicated E-Commerce department was created, which is also responsible for selling the newly introduced brands of the group.