Alibaba joins Feng’s retail group to expand offline channels

On November 8th, Alibaba announced that it has reached a strategic cooperation with Fengshi Retail Group. In the future, the two sides will integrate their superiority in online and offline.

According to the content of strategic cooperation, the two parties will establish a close-to-community brand introduction team to provide agents, marketing and online and offline omni-channel sales services for international brands to enter China. The cooperation between the two parties is currently focused on the Chinese market, and in the future it is possible to jointly enter other regions with huge consumption potential.

Alibaba Group CEO Zhang Yong said: “Alibaba is very honored to start a comprehensive strategic cooperation with Feng’s retail group during the historic import fair, hoping for Ali’s new retail base capabilities, data, technical capabilities and Feng’s huge The advantages of brand and supply chain resources can be deeply integrated to help more global brands enter the Chinese market and succeed, opening a new chapter in new retail.”