At 0:00 on November 11, 2018, the Tmall Double 11 Global Carnival was officially launched in 2018. As of 24:00 on November 11 at 24:00, 2018 Tmall Double 11 Global Carnival transaction amounted to 213.5 billion!
Specifically, after only 21 seconds, in 2018, the Tmall double 11 transaction amount broke 1 billion, 7 seconds faster than last year.
2 minutes and 05 seconds, breaking 10 billion. It was nearly 1 minute shorter than last year and nearly 5 minutes shorter than 2016.
4 minutes and 20 seconds, breaking 19.1 billion, nearly one and a half minutes shorter than last year. Beyond the 2012 double 11 all-day trading volume!
12 minutes and 14 seconds, in 2018, Tmall double 11 transactions broke 36.2 billion. Has exceeded the double 11 full day turnover in 2013!
26 minutes and 02 seconds, in 2018, the Tmall double 11 transaction amount broke through 50 billion. It is nearly 20 minutes shorter than last year.
28 minutes and 41 seconds, in 2018, the Tmall double 11 transaction amount broke 52 billion.
35 minutes and 17 seconds, in 2018, the Tmall double 11 transaction volume broke 57.1 billion. It is nearly twice as fast as 2017, and at the same time, it is the double 11 full-day turnover in 2014!
1 hour, 16 minutes and 37 seconds, in 2018, the Tmall double 11 transaction volume broke 91.2 billion. Pre-sale payment began to force, super 2015 double 11 full-day turnover!
In 1 hour and 59 seconds, in 2018, the Tmall double 11 transaction volume broke 70 billion, about 10 billion US dollars. It was nearly 40 minutes shorter than last year.
1 hour, 47 minutes and 27 seconds, in 2018, Tmall double 11 transactions broke 100 billion. The amount of pre-sale payment is huge, and the momentum is rapid. The time spent on breaking 100 billion is shortened by nearly 8 hours compared with last year.
6 hours, 04 minutes and 12 seconds, in 2018, Tmall double 11 transactions broke 111.1 billion. It took nearly 11 hours last year and 22 hours in the previous year.
8 hours, 08 minutes and 52 seconds, in 2018, the Tmall double 11 transaction amount broke 120.7 billion. Super 2016 double 11 all-day trading volume!
At 10 hours and 36 minutes, the logistics order volume of 2018 Tianma Double 11 has reached 657 million, exceeding the 2016 double 11 full-day logistics orders.
12 hours, 08 minutes and 40 seconds, in 2018, the Tmall double 11 transaction amount broke 150 billion. The turnover of 167 brands exceeded 100 million, reaching the number of over 100 million brands in the double 11 all-day last year.
15 hours, 49 minutes and 39 seconds, in 2018, Tmall double 11 transactions broke 168.2 billion. Super 2017 double 11 all-day trading volume!
16 hours, 13 minutes and 44 seconds, in 2018, Tmall double 11 transactions broke through 170 billion.
18 hours, 35 minutes and 12 seconds, in 2018, the Tmall double 11 transaction amount broke 180 billion.
20 hours, 49 minutes and 01 seconds, in 2018, the Tmall double 11 transaction amount broke through 190 billion.
21 hours, 44 minutes and 28 seconds, in 2018, Tmall double 11 transactions broke through 195.1 billion.
22 hours, 28 minutes, and 37 seconds. In 2018, Tmall double 11 transactions broke 200 billion.
23 hours, 13 minutes and 24 seconds, in 2018, the Tmall double 11 transaction amount broke 205.5 billion.
23 hours, 45 minutes and 12 seconds, in 2018, the Tmall double 11 transaction amount broke through 210 billion.
24 hours 00 minutes and 00 seconds, 2018 Tmall double 11 transaction amount broke 213.5 billion! !
This year, the Tmall double 11 in addition to the transaction volume continues to refresh the previous year’s record, offline sales are also flashing. At 11:36, the national box horse opened only 2 and a half hours, and the turnover has exceeded the whole of last year. At 10:52, the turnover of new retail stores across the country exceeded 2 billion yuan.
For the first time, I participated in the local life service of Tmall Double 11. In the first 30 minutes, nearly 800,000 users entered the word-of-mouth APP to purchase the offline eating and drinking package in advance, and the number of purchases was more than three times that of daily. After 9 hours, the new retail orders on the platform including Shangchao convenience, fruit and vegetable flowers and pharmaceutical distribution increased by nearly 120% year-on-year.
Double 11 has reached its tenth year. At the launching ceremony of the Double 11 this year, Alibaba CEO Zhang Yong said, “Today, the Double 11 has long been not only a Tmall festival, but also a merchant in China and around the world. The grand festival of consumers is also a big ceremonial event of global business power, becoming the Olympics in the commercial field.”
Indeed, this year’s Tmall Double 11 can be regarded as the highest degree of globalization in a decade. Alibaba’s super-ecology, which spans business, logistics, entertainment, cloud computing, finance and other fields, is the core of the five worlds of buying, selling, paying, transporting and traveling. Until it completely stimulated the shopping boom of consumers around the world.
In fact, this year, Tmall Double 11 has a far-reaching significance for Zhang Yong in addition to the birthday of the 10th anniversary of Zhang Yong’s shopping festival. In the Teacher’s Day in October, Alibaba announced the inheritor plan, and Zhang Yong will officially take over the responsibility of the chairman of the group board from Ma Yun on September 10 next year.
What is more worth mentioning is that this is the Tmall double 11 years, Ma Yun did not show up at the carnival party. Next year’s Tmall double 11, we will see Zhang Yong, who is the new chairman of the board of directors, and there will be surprises waiting for us next year. It seems that Zhang Yong has given the answer this year: because I believe, So see.
Attached to the record of double 11 full-day trading volume over the calendar year:
According to the “Electronic Business Daily” reporters, in 2009 Alibaba held the first double 11 carnival shopping festival, the sales of that year was 52 million, a total of 27 brands participated in the event. In 2010, the total transaction volume of Double 11 soared to 936 million; in 2011, the total transaction volume of Double 11 reached 3.36 billion.
In 2012, Taobao Mall officially changed its name to Tmall, and “Double 11” also had a formal name – “Double 11 Shopping Carnival”. This year, the total online transaction volume of Tmall Double 11 reached 19.1 billion. It is also from this year that the double 11 boom began to cover from the line to the offline.
In 2013, Tmall double 11 transactions totaled 36.2 billion yuan. In 2014, globalization became a prominent symbol of the Double 11, with 74 seconds trading volume exceeding 100 million, 7 hours and 17 minutes breaking through 20 billion, and trading volume of 57.1 billion yuan throughout the day; most notably, this year In September, Alibaba officially listed on the New York Stock Exchange.
In 2015, the double 11 headquarters moved to Beijing to build the first double 11 party in the Water Cube. In this year, the final transaction volume of the double 11 reached 91.217 billion yuan, and the mobile terminal accounted for 68.67%. In 2016, Tmall double 11 went south to Shenzhen and held a large carnival party at the Universiade Center Gymnasium. In this year, the transaction amount of double 11 all-day reached 120.7 billion yuan.
In 2017, Tmall double 11 transactions totaled 168.2 billion. As of 24:00 on November 11, the Tmall Double 11 Global Carnival has an all-day logistics order of 812 million. The most distinctive feature is that Alibaba has launched a plan of “China’s top 100 domestic brands to go out to sea”, turning Tmall Double 11 into a global event.